The EU comission and "Love"

I read an interesting article in a newspaper today. The art institution at the EU comission is promoting European movies with "a soft porn commercial", as some people call it, and this video has already been seen by 1,3 million viewers.
This seems to be a very controversial subject. And in a way I can understand that some people get upset, although I don´t personally find the video that extreme, rather the opposite, I have to admit that I like the video. But howcome can EU not use sex for promoting themselves when a very big amount of the commercials seen in different medias, all over the world, are using very sexually oriented material?
Sex sells, that is a fact, a fact that has become even more evident with EU´s 44 second long video. I guess some people think that EU needs to be a bit more conservative considering that they are representing Europe, but why? Europe is already famous for being quite liberal, so why be a hypocrit and claim that we are something that we are not?
I salute Margot Wallström who had the courage to use this video to promote European Movies, and like we all know, no publicity is bad publicity ;)

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EU komissionen, Love